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Marketing

The world of marketing is always evolving and advancing – so it’s vital that your team keeps up. With Go1, employees will get access to ongoing training to help them stay up-to-date with current industry trends, allowing them to continually improve the way in which your business is reaching, engaging and converting audiences.

Course Introduction 

Advertising is in the midst of a major transformation due to advances in technology, growth of the mobile market, and empowerement of consumers and their increased engagement. Jeff Tan, vice president of strategy for Dentsu Aegis Network, shares recommendations on how to create and conduct successful advertising campaigns.

 

In this course, Tan talks about lessons advertisers can learn from the "Mad Men" era of advertising. He discuses elements of a great advertising campaign, and the value of collaboration. He describes how digital marketing will change in the future and why advertisers need to think mobile first when creating campaigns or building brands. Tan also discusses the challenge of keeping big clients and the difficulty of putting a value on creativity. He talks about the current overload of advertising and challenges facing advertising agencies. Tan explains why he believes that the current era is the "greatest era of advertising".

 

Who Should Attend 

<ul>
	<li>Marketing and Advertising Professionals</li>
	<li>Executives</li>
	<li>Entrepreneurs</li>
	<li>Small Business Owners</li>
	<li>Students</li>
</ul>

 

Course Methodology 

This self-paced e-learning course is based on an exclusive interview with Jeff Tan, marketing and advertising expert.

 

Learning Objectives 

<ul>
	<li>Future of digital marketing</li>
	<li>Keep your biggest clients</li>
	<li>Deal with consumer backlash to advertising</li>
	<li>Future challenges in location marketing</li>
	<li>Changes in advertising industry </li>
	<li>Future for brand marketers</li>
</ul>

 

Course Modules 

<ul>
	<li>Exploration And Creativity
	<ul>
		<li>Learning From The "Mad Men” Era Of Advertising</li>
		<li>Elements Of A Great Campaign</li>
		<li>Idea Creation</li>
		<li>Idea Collaboration</li>
	</ul>
	</li>
	<li>Technology And Its Impact On Advertising
	<ul>
		<li>Impact Of Mobile Technology</li>
		<li>Future Of Digital Marketing</li>
		<li>Keeping Your Biggest Clients</li>
		<li>Dealing With Consumer Backlash To Advertising</li>
	</ul>
	</li>
	<li>Future Of Advertising
	<ul>
		<li>Future Challenges In Location Marketing</li>
		<li>Embracing Change For The Future</li>
		<li>Future For Brand Marketers</li>
	</ul>
	</li>
</ul>

Advertising & Marketing Management

There isn’t such a thing as having a general ‘marketing plan’ - it’s a lot more complicated than that. You will need to constantly change your modes and strategies depending on the format in which your product is being marketed. Social media is a perfect example of this and requires a whole new breadth of knowledge that other marketing formats simply cannot teach. Because of this, not many people know how to use social media for marketing correctly and resort to guesswork as means to propel their success, when in reality, they are falling way short of their true potential.With this course, understanding social media marketing has never been easier. By utilising all the tips, tricks, do’s and don’t’s of the trade, you will know exactly how to navigate these waters and dominate social media with ease.The course begins with a brief introduction of all the main social media platforms, as well as their respective roles. Using social media for marketing isn’t a one-size fits all principle, so you need to know where when to use which platform, and how. This leads nicely into the second section of the course, where you will learn the common rules for each major social media platform, examples including Pinterest, Facebook, Twitter and YouTube. These rules of engagement for social media will make your marketing strategy diverse, flexible and easily adaptable to change.By teaching you some general golden rules of social media, you will learn how to optimise for success and benefit your business in a healthy and organic way. This transitions into the course’s conclusion, where you will learn some final steps on how to dominate social media. This course shows exactly how to apply all these principles to your marketing strategy, so you can witness organic growth, putting you in touch with the right type of customer. Enrol today to grow your social media audience and experience all the benefits that follow.Who Is The Course For?<ul><li>Professionals and entrepreneurs who want to know how to use social media for marketing</li><li>Professionals and entrepreneurs who want to bolster their existing marketing campaigns in order to boost their client base</li><li>Business owners and professionals looking to yield profitable growth by dominating social media</li><li>Anyone wanting to learn the golden rules of social media to avoid common mistakes that have tripped up others</li><li>Any professionals wanting to brush up on their marketing campaign with extra tips and insider knowledge they might not have otherwise known about</li></ul>

How To Use Social Media For Marketing Growth

Course Introduction Being able to use social marketing venues has become essential for all businesses. The number of choices is growing every day making it difficult for anyone involved in marketing and advertising to decide what will be effective. Russell Stevens, founding member of Diesel Labs and deployment lead for MIT Media Lab, has the experience and the knowledge to help organizations figure out the best way to market their product or service. He shares his belief that all marketing campaigns should begin with a focus on the message and the use of various forms of social media will be dictated by that message. This course offers insider tips on successful advertising and marketing in this technological and digital age. Who Should Attend <ul><li>Senior Management Professionals</li><li>Marketing Professionals</li><li>Advertising Professionals</li><li>Entrepreneurs</li><li>Students</li></ul> Course Methodology This self-paced e-learning course is based on an exclusive interview with Russell Stevens, founding member of Diesel Labs. Learning Objectives <ul><li>How successful marketing is about delivering the right message</li><li>How social media has changed the marketing landscape</li><li>New rules of engagement in social marketing</li><li>Highly probable marketing mistakes</li><li>How and when to engage an influencer</li><li>Measuring the return on investment (ROI) of a social media campaign</li></ul> Course Modules <ul><li>Defining Social Media Marketing </li><li>Four Rules Of Social Media Marketing </li><li>Social Media Campaign: Role Of A Celebrity And ROI </li></ul>

Social Media Marketing: Rules of Engagement

Stand out from the competitive crowd of the working world by learning to build and manage an effective personal brand. This course encourages delegates to set and reflect on their overarching goals and then helps them create a personal brand that will be conducive towards achieving these goals. The course also provides a thorough introduction to managing your online presence.Who is this course for?Individuals wanting to improve the way they are precieved Business Outcomes Understand how others see you Develop a plan to improve your brand Understand the importance of building your brand ﻿

Building your Personal Brand

Whilst it may be relatively straightforward to attract customers, it can be difficult to retain them. The key to customer retention and purchase recurrence is strong brand-consumer relationships. You must know exactly how to manage customer relationships if you want your business to grow from strength to strength.By teaching how CRM strategies work, and by guiding you through the principles of successful ‘3-D businesses’ currently operating at a much higher level than their competitors, this course will give you the exact recipe for cooking up the perfect CRM plan.Whether it’s the 12 most common ‘MCR’ (Maximising Customer Relationships) mistakes each business makes, or the 7 key ingredients every stellar ‘MCR’ plan contains, every section of content is rooted in the concept of ‘Dramatic and Demonstrable Difference’. You need to identify where you stand with respect to your competitors and analyse what they can do, and what they aren’t doing right now. This is how you act proactively in the marketing world, making sure you get the best out of your customer and giving your best to them too.So how do you implement Customer Relationship Management? In this course, you will also learn how to get up close and personal with the customer, engaging them and educating them so they naturally come back to you for value. Once you have them hooked, they are far more likely to purchase your products.As well as understanding the customer psyche, developing a robust ‘MCR’ plan and obtaining positive testimonials, this course is a sure-fire choice for any business leader looking to catapult themselves way beyond the efforts of their competitors. The happier your customer is, the more likely they are to buy from you again. The higher your sales power, the greater your profits and the more room you have to grow. So, enrol today and craft the perfect Customer Relationship Management strategy that will have your competitors’ customers flocking to you instead. Who Is This Course For?<ul><li>Professionals and entrepreneurs looking to enhance their understanding of how the customer works and thinks</li><li>Business owners or customer-focused employees hoping to improve their Customer Relationship Management Strategy</li><li>Senior marketing managers looking for a different approach when considering how to manage customer relationships</li><li>Professionals looking to bolster their skills for future marketing, leadership or CRM roles</li></ul>About The Expert Andy Hanselman has over 30 years of experience researching and working with successful, disruptive and forward-thinking businesses and their leaders and is a recognised expert on business competitiveness. Andy is the author of three books and brings his lessons to life speaking at events, conferences, workshops and seminars around the world. He has worked with wide-ranging brands including Tommy Hilfiger, Asda, B Braun, NHS, Specsavers, Santander and Travelex, and thousands of SMEs.

CRM: Customer Relationship Management

Course OverviewSetting up an integrated marketing plan is essential for any business. In this course, we will pay a significant attention to the four Ps of Marketing: Price, Place, Product, and Promotion. Our goal would be to learn how to optimize each 'P' with respect to the firm's competitive and marketing strategy. Target Audience<ul><li>Business executives</li><li>Business analysts</li><li>Aspiring entrepreneurs</li><li>Business owners</li></ul> Learning Objectives<ul><li>Understand customers and their needs, wants, and demands</li><li>How to build a Marketing plan</li><li>Why a career in Marketing can be really interesting</li><li>Perform marketing research</li><li>Carry out customer segmentation</li><li>Set up the 4Ps of Marketing</li><li>Leverage product mix and pricing strategies</li><li>Organize marketing campaigns</li><li>Calculate Customer Lifetime Value</li></ul> Business Outcomes<ul><li>Marketing strategy</li><li>4Ps of Marketing</li><li>Foundations of Marketing</li></ul>

Marketing Management

Are you someone looking for ways to develop a personal brand while staying true to yourself? Are you a professional seeking to stand out in the crowd through the power of authenticity? Are you a leader wondering how to be the best version of yourself while also having an individual brand everyone recognises you with? Well, you have come to the right place!In this course, you’ll learn how to be true to yourself without worrying about criticism, while also improving your confidence. Here, we aim to teach you how to use storytelling in order to effectively promote your own brand. Our goal is to optimise your daily life, both personal and professional, to show you the finest possible version of yourself. We live in a highly competitive world and it is important to stand out. This comes in being authentic, believing in yourself and convincing your audience to buy into you! When an audience experiences a new brand, they look for features that resonate with them and that they can identify with. This course will provide you with the skills to confidently express yourself and give others the confidence to buy into you. It sounds cliché but the best thing you can be is yourself. This course will guide you to understand what features you naturally possess and how these can be utilised in order to gain positive feedback and perception, and raise awareness. It will give you the opportunity to self-reflect and learn more about yourself, including your strengths and weaknesses. The practical knowledge and a set of vital skills you’ll acquire through this course will help you develop your personal brand, learn how to communicate effectively, improve your confidence and drive your brand forward. So, what are you waiting for? Enrol now to learn more!Who Is The Course For?<ul><li>Professionals seeking to develop their personal branding in order to enrich their individuality</li><li>Entrepreneurs and team leaders on their journey to stand out from the crowd</li><li>Business owners trying to develop their products and channel the power of authenticity</li><li>Individuals willing to learn different ways to express themselves</li></ul>

Masterclass In Personal Branding

“If you build it, they will come” may be a great movie line, but it doesn’t apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.Techniques for identifying the right acquisition programs for your target market and metrics for measuring the effectiveness of individual initiatives are highlighted throughout so you can evaluate programs and optimize acquisition costs as you go. Guidelines for aligning marketing and sales activities with product, positioning, and brand strategy are included, as are methods for calculating cost per acquisition and other key financial planning data. Tactics and worksheets will be reviewed in a workshop focused on creating an acquisition plan that connects your business with its first customers.

Create a Strategic Marketing Plan That Drives Action

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.

Build a Compelling Unique Value Proposition

The keys to brand success are self-definition, transparency, authenticity and accountability.

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.

Personal branding defines success as a form of self-packaging

The goal of this course is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.

Personal Branding

Our Marketing for Managers: 01 – Marketing and the Firm course is designed to prepare you to deal with the marketing forces affecting your organization. This course aims to assist you in understanding the process of analyzing your markets and environments, and planning and executing marketing strategy for success. Marketing is an essential function that requires all organizational stakeholders to understand and be involved. We'll cover general concepts of marketing; definitions of marketing; comprehend marketing orientation and contexts; interpret the marketing exchange; utilize marketing interactions; develop and understand competitive advantage; and analyze BCG's Advantage Matrix Model. By the end of this course, you'll have broadened your understanding and skill in marketing theory and operations. Training in this discipline can provide more opportunities for career advancement and allow you to explore some of the career options available in this exciting line of work. TheMarketing for Managers: 01 – Marketing and the Firm course is Part 1 of the 5 Part extended Marketing for Managers series presented by Sentinel|9. It features lecture-style videos, real-world case studies, downloadable materials, and self-knowledge quizzes. Gain excellent skills to help you manage your company and grow professionally by taking this course along with others in the series. Version 1.4: Updated 12 July 2023﻿

Marketing for Managers - Lecture 1: Marketing and the Firm

Public speaking--Even if you have never given a speech and the idea of public speaking scares you, you can become competent and professional in your public speaking skills-and quickly! TJ Walker is arguably the premier public speaking coach in the world, with more published online public speaking training courses than anyone else, and with a 6-continent client list. Walker will show you how to bypass normal beginner pitfalls and get to a comfortable, confident state for all your public speaking. And he shows you how to do this in less than 45 minutes! 
 
Are you in a new job or position that requires you to speak in public or to colleagues or clients? This course will help you master all the public speaking basics-and then some. You may be a beginner when it comes to your public speaking skills, but nobody else around you has to know the secret. 
 
After enrolling in this course, your colleagues and clients will never believe you when you try to tell them you were recently a beginner in public speaking. 
 
This course is designed with hyper-efficient methods so that you can learn all public speaking skills basics in less than 45 minutes.

Fundamental Public Speaking Skills

Over 200 L&D pros shared their biggest challenges and investments in learning. Read the full report

Marketing

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