It's now easier than ever to create and publish your online courses, but that doesn't necessarily mean that you are going to find it easy to get more enrollments, or make money off your content. Udemy User Joe Natoli experienced this first hand before he noticed a sudden spike in enrollments from an alternate source.
Joe, who is the owner and founder of GiveGoodUX has created two courses on the on the Udemy platform covering User Experience Design Fundamentals and UX & Web Design Master Course: Strategy, Design, Development. Although his courses were highly detailed and receiving great reviews on the platform, Joe's courses were not getting the exposure that he would have liked to have seen, until one day after an increase in enrollments it was revealed that there was a new leading source of traffic to his course pages, the Go1 Marketplace.
Since it's launch in June this year, the Go1 course marketplace has expanded to contain the largest collection of online course in the world, with in excess of 100,000 courses listed. The marketplace contains courses from a number of parters of Go1, as well as indexing some of the top content providers worldwide to allow users to find the best, and most relevant course to meet their needs.
Because Joe's course was listed in the Go1 course marketplace, it was then able to be discovered by an entirely new audience, as well as being promoted through regular Go1 marketing materials and category listings on the website.
"The number of people on the Internet — and the number of products and services competing for their time and attention — has grown exponentially. So your course may offer tremendous value and be really useful to them, and they may be desperately looking for what you have to offer.
But the strength of your course — and that matching need — is irrelevant unless you can actually get it in front of those people! You have to be able to cut through the clutter of Internet traffic and let them know it exists.
There is no way I would have more than 45,000 students if it weren’t for affiliate marketing through organizations like Go1. Aligning our efforts with theirs provides the kind of reach we simply would not have otherwise."
- Joe Natoli, givegoodux
You can learn more about GiveGoodUX and view Joe's courses by clicking here.
